A user-centered designer with expertise in Service Design, UX Design and User Research.

Passionate about deeply understanding users and making products and services easier, streamlined and efficient for everyone while considering the whole system involved - people, platforms, contexts, evidence, data, digital/non-digital processes, business needs, technology, and points of interactions.

I am experienced in collaborating to deliver end-to-end user-centred experiences through research methods, design thinking and evidence-driven decisions.

Skilled in deeply understanding users, stakeholders, journeys, contexts and organisations with a service/product, business and user-centered mindset, I can help in unpacking complex challenges for your users, teams and stakeholders to drive positive change across products and services.

self & work

VALUES

  • I thrive through collaboration. I find it empowering that as a designer, I get to be amongst variously skilled individuals, making collaborative and supportive spirit a key ingredient of successful projects and of the teams behind them.

  • I believe that active listening, mutual respect, and transparency are key parts for better communication and I consciously take efforts on improving at it as part of a team and as an individual.

  • "Be curious, not judgemental."

    is one of the quotes I live by and believe that it is an essential trait that drives me to seek new knowledge, whether I am learning a new skill or interviewing and listening to users, teams, and stakeholders. Gaps in knowledge means that there is room to know more!

  • "All people are different people." - Ted Lasso, a show on Apple TV.

    Working with individuals and teams that care, understand, empathise, include and create a psychologically safe space for everyone to be their best selves is what I value and am always keen to be a part of.